INTEGRIS Bass Baptist Health Center has changed to INTEGRIS Health Enid Hospital. The name change was officially announced to the hospital board members, stakeholders and caregivers on June 10 and has been implemented throughout the hospital campus and clinics.
The name signifies a “strategic evolution” of the system’s brand and identity and begins a new chapter for the Northwest Oklahoma hospital.
“The Bass family is a pillar of our community, in which we are grateful for them allowing us to carry their name for so long,” says Keaton Francis, the chief hospital executive at INTEGRIS Health Enid Hospital. “As we reflect on our rich history of providing care in Northwest Oklahoma, we are proud of the role INTEGRIS Bass Baptist Health Center has played in serving the community for so many years.”
The name change follows the INTEGRIS Health organization’s continuing integration, growth and naming style standardization across all locations and enterprises. With the change, comes an INTEGRIS Health Enid Hospital logo and rebranding.
“A lot has changed since our hospital opened its doors in 1910. Over the decades, we’ve changed, too. This name change reflects our commitment to the community we care for. Some of the changes are subtle, but some are quite profound,” says Francis. “You will see clinic name changes, beautiful new monument and wayfinding signs and new INTEGRIS Health beacon signs as INTEGRIS Bass Baptist Health Center transitions to INTEGRIS Health Enid Hospital.”
INTEGRIS Health Enid Hospital will continue to provide excellent care and is committed to delivering medical services to our community. With a legacy of excellence, we are here to be your most trusted partner for health.
For more information about INTEGRIS Health Enid Hospital or the services provided, please visit https://integrishealth.org/enid or call 580-233-2300.
