A business that started in Ginger and Brian Davis’ home in 2003 focused on life-saving education has grown into a lifesaver for nurses and their careers.
A business that started in Ginger and Brian Davis’ home in 2003 focused on life-saving education has grown into a lifesaver for nurses and their careers.
Quite simply, when it comes to renewing a CPR certification, Ginger and Brian Davis are a nurse’s best friend.
Maybe it’s because of Brian’s down-to-earth approach that takes the fear out of advanced training courses like ACLS and PALS. Or maybe it’s the way Ginger follows up to remind nurses their certification is due and designs classes around their busy schedule.
Whatever the reason, the Davises have built Heartland CPR into a successful business that revolves around providing life-saving skills in a fun, friendly environment.
Heartland CPR offers courses in CPR, AED, First Aid, Basic Life Support (BLS) for Healthcare Providers, Advanced Cardiovascular Life Support (ACLS), Pediatric Advanced Life Support (PALS) as well the addition of Pet First Aid + CPR last year.
Flexibility and customer service drive Heartland.
Ginger coordinates with individual travel nurses and travel nursing agencies who appreciate that Heartland provides training in multiple disciplines in a single weekend, and even have arranged with a nearby luxury hotel which offers discount accommodations to out-of-town overnight customers.
“If you look at our schedule you’ll see lots of BLS classes near the end of the month for those who wake up and say ‘Holy cow, I don’t get to work tomorrow,’” Ginger says with a laugh.
Heartland earned a 2014 Torch Award from the Better Business Bureau for trust, integrity and performance in its business practices.
“It was something that was badly needed in this field and I had the background in business and organization and scheduling,” Ginger said, unfolding the story of how Heartland CPR was born in 2003. “You’ve got a lot of people in this business that are either a great teacher or a great organizer but nobody really brings the two together.”
Brian’s informative yet fun approach to training makes the difference. Now an EMS Chief for Edmond Fire, he continues to make sure Heartland’s instructors are engaging when they teach how to save a life.
New instructors are very carefully selected based on much more than just knowledge of the subject material and then spend a good while in training as they learn the rest of the formula responsible for Heartland’s growth and success.
At any one time Heartland utilizes eight instructors who will travel to meets students’ needs. The company has experienced tremendous growth, moving to an office space in 2011 and then to a larger space last December.
The new offices feature a wealth of medical memorabilia, ranging from an 1880s mortuary table to a wound irrigator circa World War I.
“It shows how things have changed through the years,” Ginger says.
But one thing the Davises don’t plan to change is offering the right courses at the right times to keep nurses doing the work they love.
